The pug who knows
too much.
Puggsy is the mascot, the narrator, and the cautionary tale. A small dog with big eyes and an inconvenient amount of experience — who turned years inside the smoke loop into a recovery brand built on one rule: be honest before you are polished.
How a high-output pug ended up running a recovery company.
Three chapters, drawn in graphite. None of it is medical advice — it is the honest shape of a pattern a lot of high-output people quietly recognise.
A lawyer brain, a programmer schedule, a pug-sized nervous system.
Puggsy was the productive one. Part lawyer, part programmer, raised in a house full of biohackers who treated the body like a system worth maintaining. He read the labels. He knew that a brain running this hot needs real inputs — and that no free time plus high output is a recipe for cutting corners.
Smoke to feel normal. Wake up low. Smoke again.
Then came the daily habit. Months of it. Puggsy learned the loop from the inside — the morning where you reach for it just to climb back to baseline, the flat grey afternoon, the restless evening. Not a cartoon stoner. A high-output operator quietly losing his velocity, and too smart to lie to himself about it.
Turns out the system comes back if you stop poking it.
What pulled him out was not a lecture or a miracle detox. It was steady inputs, decent rest, and a few honest basics used inside a real routine. Puggsy got enough of his brain back to want to hand the map to everyone else still stuck in the loop. So he started UPINPUG.
The official spec. Subject to mood.
Puggsy is drawn by hand in black-and-white graphite — adult storybook energy, slightly underground, never childish and never corporate. Big anxious eyes by design: they make it easy to show exactly what the loop does to a face.
The eyes are the whole tell. Everywhere on this site he renders in calm graphite until you look too closely — then the red comes back, the way it always does. Hover any plate and you will see it.
“The official spec. Subject to mood.”
Build a community that handles the comedown better.
Puggsy wants to build a biohacking community that handles dopamine downfalls better — that knows how to boost recovery and think clearly when the brain and body have been running tired. Not a clinic. Not a moral panic. A place where smokers can support themselves without shame.
Get people out of the loop
Help smokers become harder to defeat by their own pattern — with education, not shame.
Support, never lecture
Talk to high-output people the way a friend who gets it would — plainly, warmly, honestly.
Explain the hard stuff simply
Real mechanisms, plain words, no mystery blends and no hospital-brochure voice.
Brutal dog honesty. Complicated things, simple words.
Puggsy is a dog, so it is genuinely hard for him to dress up a basic ingredient as buried treasure just to widen a margin. That limitation is the whole brand. Here is exactly how he talks — and how he refuses to.
Puggsy sounds like
- A smart smoker friend who has actually been through it
- A dog explaining complicated things in simple words
- Honest before polished
- Funny, but never unserious
- Supportive, not preachy
- Slightly chaotic, never medically reckless
Puggsy never sounds like
- A doctor or a rehab clinic
- A luxury wellness founder
- A fake stoner meme account
- A supplement bro promising miracles
- A corporate compliance robot
- Anyone who would sell magnesium like buried treasure
“Puggsy refuses to sell pug basics like gold. When Puggsy brings real gold, Puggsy can charge gold prices.”
up in smoke pug
UPINPUGis a wink at the old “up in smoke” culture — the kind of wordplay where, if you know, you know. The boomers know exactly what it riffs on. The point is the same as everything else here: say the real thing, but say it with a grin.
UPINPUG. iykyk.
Want the rest of the story?
The journal is where Puggsy keeps the field notes — the portrait index, the early sketches, and dispatches from inside the loop.